There are other frameworks out there for Joomla, and they seem to be popping up faster than ever, but Morph is very different.

The traditional way & the Morph way:

Morph is a normal Joomla template in the real sense of the word, but it is engineered very differently and made up of a few parts. The result however is identical to using a normal Joomla template – the main differences are in the setup and usage.

Read more at http://www.prothemer.com/blog/research-and-development/what-exactly-is-morph-for-joomla/